Los Angeles
CNN
—
Tiger Woods has discovered a brand new take care of splitting up with Nike, his longtime companion, final month.
On Monday, Woods introduced that he can be partnering with Taylormade to launch a brand new attire model — Solar Day Pink.
The announcement was made at a press convention within the Los Angeles suburb of Pacific Palisades.
A touchdown web page on the Sun Day Red website teases that the road is “Coming Could 01.” A information launch on its web site mentioned that the model plans to increase “to incorporate ladies’s and youngsters’s kinds in addition to footwear.”
The golf legend’s new model partnership comes one month after Woods and Nike introduced the tip of their 27-year partnership.
Nike bid farewell to Woods in a January submit on Instagram, saying “it was a hell of a spherical, Tiger.”
“Tiger, you challenged your competitors, stereotypes, conventions, the old fashioned mind-set. You challenged your entire establishment of golf. You challenged us. And most of all, your self. And for that problem we’re grateful,” the corporate added.
Nike didn’t instantly reply to CNN’s request for remark about Woods’ new partnership with Taylormade.
Within the golf world, the Nike model had been synonymous with Woods for many years, with Woods sporting a purple Nike shirt, his fortunate colour, to almost all his PGA Tour occasions and main championship wins.
In 1996, Nike launched its iconic “Whats up World” business, based mostly on Woods’ skilled debut on the Higher Milwaukee Open. In 2000, Woods signed a five-year endorsement contract with the model for an estimated $85 million, making it the highest-paid endorsement contract in sports activities on the time.
At the same time as a intercourse scandal practically 15 years in the past drove sponsors like Gatorade and AT&T away from Woods, Nike stood by Woods’ aspect.
However through the years, Nike has pulled again its funding in golf. In 2016, Nike introduced its exit from the golf tools enterprise, discontinuing gross sales of golf equipment, balls and golf baggage.
At one level, Woods’ Nike deal was reported to be value as a lot as $20 million per 12 months, CNN beforehand reported. Woods signed a number of offers with the corporate over a span of practically three a long time, together with a 10-year deal signed in 2013 that’s value about $200 million.
Nevertheless, by 2019, Wooden’s deal was value about half that yearly, Bob Dorfman, an endorsement knowledgeable at govt inventive director at Baker Avenue Promoting, mentioned on the time.
“It’s the proper time in my life,” Woods mentioned on the launch occasion. “I’m now not a child anymore. Life adjustments.”
– CNN’s Parija Kavilanz and Ramishah Maruf contributed to reporting