Editor’s Word: That includes the great, the dangerous and the ugly, ‘Look of the Week’ is a daily collection devoted to unpacking essentially the most talked about outfit of the final seven days.
CNN
—
Prepare for one more parade of Kim Kardashian in black spandex ensembles. Lower than 24 hours after Balenciaga introduced the Skims founder had formally joined the luxurious home as a model ambassador, Kardashian appeared in her first marketing campaign in her new function to herald the return of the label’s Le Metropolis outsized leather-based bag, which grew to become a mainstay within the 2000s because of supermodel Kate Moss.
Over the previous few years, Kardashian has performed muse to the model’s most up-to-date inventive director, Demna Gvasalia, in the whole lot from mobility-limiting yellow warning tape to spectral head-to-toe black fabric. However for her first official official outing as ambassador, her easy silhouette is traditional Kimenciaga: a seamless tube top-pantaleggings ensemble that matches neatly along with her personal shapewear empire’s aesthetic.
Photographed by Inez and Vinoodh, the “Closet Marketing campaign” incorporates a roster of celebrities, together with actor and socialite Nicola Peltz — who wears a Regina George-worthy pink tracksuit — and mannequin Paloma Elsesser, holding the brand new Le Metropolis silhouettes and different signature Balenciaga luggage in pristine luxurious closets. (Kardashian is photographed in her personal monumental purse closet, alongside along with her personal assortment of almost 130 Balenciaga luggage.)
The “Closet Marketing campaign” looks like a tender launch reasonably than a giant splash for the brand new partnership, however continues to be stirring buzz. After a number of appearances for the model, together with walking the runway in its 51st Haute Couture present in 2022, Kardashian took a step again from Balenciaga later that yr after a vacation marketing campaign ignited controversy.
The style home’s “Toy Tales” marketing campaign featured younger youngsters with varied Balenciaga presents, together with plush luggage designed as teddy bears in goth outfits and BDSM-inspired equipment. After the model and its inventive collaborators have been accused of sexualizing youngsters — and a separate marketing campaign went viral for that includes paperwork from a United States Supreme Court docket case referring to youngster pornography legal guidelines on a desk in an in any other case generic workplace scene — Balenciaga pulled the marketing campaign and issued an apology for together with the teddy bear luggage. (In addition they filed, then dropped a lawsuit in opposition to the manufacturing firm concerned within the shoot that included the courtroom case paperwork.)
Days later, Kardashian called the photographs “disturbing” on social media and mentioned she was “re-evaluating” her relationship with the home.
However in December, simply over a yr after the backlash, Kardashian signaled that she was again within the fold, showing entrance row at its Los Angeles runway present — closed by Cardi B — alongside along with her half-sister Kendall Jenner.
On Monday, as a part of her ambassador announcement, Kardashian mentioned in a press assertion that the style home “embraces modernity, craftsmanship and takes an revolutionary method to design beneath Demna.”
She added: “For me, this long-standing relationship is constructed on mutual belief and a dedication to doing what’s proper.”