New York
CNN
—
Police responding to a retail theft name in a California metropolis found what is probably going essentially the most 2024 factor ever: A Sacramento lady allegedly stole about 5 dozen Stanley cups valued at a whopping $2,500.
Final Wednesday, Roseville Law enforcement officials responded to a report of a theft at a retail retailer the place employees “noticed a lady take a buying cart stuffed with Stanley water bottles with out paying for them,” and refused to cease for employees, police stated on Facebook.
An officer noticed the unidentified 23-year-old lady’s automobile journey on a close-by freeway, pulled her over and arrested her for grand theft. After a search of the automobile, the police recovered 65 Stanley cups.
The inexplicable attract of Stanley cups has led folks to go to excessive lengths to gather them. Lately at Goal, its special edition Valentine’s Day cups quickly sold out, and the cups appeared on the resale marketplace for a whole lot of {dollars} above sticker costs that vary from $20 to $50 relying on measurement.
“Whereas Stanley Quenchers are all the fashion, we strongly advise in opposition to turning to crime to satisfy your hydration habits,” the police stated on Fb. “The Roseville Police Division stays dedicated to stopping retail theft.”
The 111-year-old Stanley model is having fun with a large resurgence of types with a a lot youthful clientele of tweens, teenagers and younger adults.
Invented by William Stanley, Jr., in 1913, the all-steel vacuum-insulated bottle was initially invented for retaining meals and drinks scorching or chilly, and has since change into a preferred go-to tenting and climbing accent.
In 2020, Stanley’s international president Terence Reilly revamped the brand and particularly selected ladies as a possible new client base. Then, with a brand new palette of colours and designs, the corporate relied on trusted influencers on social media to get the phrase out.
The technique labored: Stanley’s 40-ounce Quencher cup gained rabid reputation for its candy-like array of colours and its potential to maintain drinks cold and hot for lengthy durations of time.
As soon as the cups took off on social media, Stanley’s annual sales reportedly jumped from $75 million to $750 million in 2023 alone.
CNN’s AJ Willingham contributed to this report.