CNN
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Uber is shutting down its alcohol supply app, Drizly, simply three years after buying it for $1.1 billion.
Buoyed by the pandemic-era at-home supply increase, Drizly had grown to change into the most important on-line market for alcohol in North America, however it would formally shut down on the finish of March 2024, in keeping with Uber.
The alcohol supply service operated as a standalone app, and its market was to be built-in into Uber’s supply app, Uber Eats.
In a press release, Pierre Dimitri Gore-Coty, Uber’s senior vp of supply, stated Uber had determined to give attention to its “core Uber Eats technique of serving to customers get nearly something – from meals to groceries to alcohol – all on a single app.”
In a push to consolidate Uber’s product supply choices into Uber Eats, the corporate additionally sundown its grocery procuring app, Cornershop. Groceries and alcohol are nonetheless obtainable for supply on Uber Eats.
“We’re grateful to the Drizly crew for his or her many contributions to the expansion of the BevAlc supply class as the unique business pioneer,” Gore-Coty added in his assertion.
Information of Drizly’s closure was first reported by Axios.
Uber’s purchase of Drizly got here throughout a transitional time for the corporate. A push to remain at house through the early days of the pandemic in 2020 and 2021 meant that Uber’s core ridesharing enterprise suffered losses as its supply enterprise skyrocketed.
In an effort to ramp up its aggressive edge within the supply enterprise, Uber additionally bought one other supply firm, Postmates, for $2.65 billion just a few months earlier than it acquired Drizly.
Uber’s ridesharing enterprise has bounced again in current quarters, although. In November, Uber reported gross bookings for the third quarter that beat the corporate’s personal expectations.