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Frontier Airways is the newest no-frills provider stepping into the premium seating recreation — with what it’s referring to as “first class-style” seats.
The “luxurious, spacious seats” will likely be out there in late 2025, Frontier introduced on Tuesday. Plane will likely be reconfigured to switch the prevailing first two rows with the brand new seats, the airline informed CNN. Pricing particulars should not but out there.
The airline joins struggling rival Spirit Airlines in creating a brand new premium providing. Spirit rolled out premium “Go Big” bundles over the summer season permitting passengers to pay additional for tickets that embrace gadgets resembling snacks, drinks, free baggage and precedence check-in together with its wider seats.
The newest transfer by Frontier is one other signal of the issue price range airways have had earning profits on no-frills tickets.
The carriers are falling according to the business pattern towards an array of premium merchandise — for an added value.
Southwest Airways introduced in July that it will finally put off its longstanding open seating policy — permitting it to cost a premium for sure seats with additional legroom.
Frontier’s new premium seating announcement comes alongside different adjustments the provider is implementing as a part of a multi-pronged overhaul it’s calling The New Frontier.
“We’ve listened to clients, and so they need extra — extra premium choices, like first class-style seating, attainable seat upgrades, extra free journey for his or her companions, and the flexibility to make use of miles on extra than simply airfare,” stated CEO Barry Biffle, in an announcement.
Enhanced loyalty advantages had been additionally introduced on Tuesday, together with free seat upgrades for Elite loyalty members, free companion journey for some standing ranges and the flexibility to redeem miles for luggage and seat bundles. Loyalty clients will be capable of improve into the brand new premium seats, the airline stated.
A number of bundled seating choices already exist on Frontier. Buy choices for the brand new first-class seating will likely be outlined nearer to when the seats are put in and out there for reserving.
CNN’s Chris Idisore contributed to this report.