Hong Kong
CNN
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Chanel offered its Cruise 2024-2025 assortment in Hong Kong on Tuesday, with a mixture of gentle tweed fits, stylish diving hoods and summery white attire transporting company to what the French label described as an “underwater reverie.” Model ambassadors Penélope Cruz and Ok-pop star G-Dragon, in addition to Hong Kong actors Chow Yun-Fats and Angela Yuen, have been among the many celebrities in attendance.
The style home staged its two runway exhibits — one within the afternoon, and one at evening — on the Hong Kong Design Institute (HKDI). Friends, lots of whom have been wearing head-to-toe Chanel, ascended a 197-foot escalator to the constructing’s higher ranges.
Designed by the model’s inventive director Virginie Viard, earlier than her departure in June, the gathering featured dozens of appears. Paraded by fashions throughout two flooring, the extra colourful, sequined ensembles popped in opposition to the constructing’s distinct diagonal white beams.
The occasion included on-site “activations” — a panel dialogue, an exhibition showcasing HKDI college students’ work and a marketing campaign teaser movie, starring Yuen and French actor Benjamin Voisin, during which Yuen was seen carrying items from the gathering in opposition to a vibrant Hong Kong backdrop.
Cruise collections are ready-to-wear traces that labels sometimes unveil between the style calendar’s two major seasons (Fall-Winter and Spring-Summer time). Courting again to the Sixties, these resort collections have been historically geared toward rich clients, who would take off to hotter climates throughout the winter months.
Chanel’s Cruise 2024-2025 line was first proven in Marseilles, France in Could. However the label’s determination to restage the presentation in Hong Kong indicators the model’s continued efforts to courtroom Asian clientele amid a wider luxurious market slowdown.
The present comes lower than a 12 months after Louis Vuitton staged its first ever runway in Hong Kong, which is working to revive its worldwide repute as a go-to vacation spot following years of a few of the world’s strictest Covid-19 journey restrictions and a political upheaval.
Chanel, in the meantime, plans to develop its presence in China by opening more stores within the mainland. As of Could, the French label solely had 18 vogue boutiques in China in comparison with competing manufacturers which have 40 to 50 shops, based on Reuters.
Again in June, Viard introduced she was exiting Chanel after serving as its inventive director of vogue collections for 5 years. She had taken the function following Karl Lagerfeld’s loss of life in 2019 having labored alongside him for many years. Underneath her stewardship, the model’s revenues have soared, with working earnings rising 11% to $6.4 billion in 2023.
A successor has but to be named.