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CNN
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First Rihanna’s bathrobe, now Gigi Hadid’s DHL tape gown — it appears that evidently luxurious trend is trying proper below our noses (or at the very least inside our homes) for inspiration.
On Friday, Hadid walked within the Vetements present throughout Paris Vogue Week wrapped tightly in a roll of yellow and purple DHL-branded packing tape. The adhesive software was styled right into a strapless mini gown, whereas two heeled pumps had been wrapped in the identical tape to match. “She delivered,” learn one social media comment. “FedEx has 24 hours to reply,” added another.
Whereas it might be some of the cost-effective items we’ve seen on a excessive trend runway this season, the concept of utilizing tape as a textile isn’t new. In 2017, Raf Simmons cinched the waists of fashions wearing wool overcoats with a customized printed tape that learn, “Stroll with Me” and “RSYP Youth Venture.” That very same 12 months Jeremy Scott, who was impressed by rubbish for his Moschino assortment, introduced robes with taped straps and detailing. In 2022, Kim Kardashian made headlines when she arrived on the Balenciaga present in Paris — virtually each sq. inch of her lined in Balenciaga-branded yellow and black police tape. Based on New York Occasions chief trend critic Vanessa Friedman, the outfit made a “sticky tape-y sound” as Kardashian walked.
Duct tape was initially created throughout World Battle II. It was invented by Vesta Stoudt, an American mom and munitions manufacturing unit employee, who noticed a greater strategy to bundle troopers’ ammunition packing containers, however it rapidly grew to become a fix-all resolution for all the things from cut up boots to fender’s on jeeps to make-shift bandages. By the 2010s, the adhesive had turn into modern in addition to purposeful: Now rolls had been emblazoned with photos of Hiya Kitty, made to glow at nighttime or scented. Setting up a duct tape gown was a favourite problem on actuality trend competitors Venture Runway, whereas in 2010, for the award-winning “Phone” music video that includes Beyoncé, Woman Gaga writhed round a jail cell with little quite a lot of yards of yellow warning tape in the way in which of an outfit.
In 2011, Iowa State College staged its first annual duct tape trend present — lined by the New York Occasions — solely allowing designs that had been made fully from the ironmongery store staple. The event was canceled in 2015 due to “minimal interest,” however passionate tape designers needn’t really feel unstuck. With manufacturers like Vetements and Balenciaga flying the flag for the unconventional materials as soon as extra, maybe the roll hasn’t run out simply but.