CNN
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Pulitzer Prize-winning rapper Kendrick Lamar would be the headlining act for the Tremendous Bowl LIX halftime present.
Lamar announced the information on Sunday on his social media pages, as did the NFL.
“Rap music continues to be probably the most impactful style up to now. And I’ll be there to remind the world why. They bought the proper one,” Lamar mentioned in an announcement on Sunday.
Tremendous Bowl LIX will happen February 9, 2025 in New Orleans and air on FOX.
The NFL, Roc Nation and Apple Music introduced the information on the primary Sunday of the 2024-2025 common season.
The “Not Like Us” rapper made his debut on the Tremendous Bowl halftime present stage in 2022 when he carried out alongside Eminem, Dr. Dre, Snoop Dogg, Mary J. Blige and 50 Cent.
This will probably be his first time headlining the halftime present present, which is seen by thousands and thousands of individuals yearly.
Jay-Z, whose firm Roc Nation will function the strategic leisure advisor of Lamar’s dwell efficiency, known as the rapper a “actually a once-in-a-generation artist and performer” in an announcement.
“His deep love for hip-hop and tradition informs his creative imaginative and prescient. He has an unparalleled potential to outline and affect tradition globally,” Jay-Z added. “Kendrick’s work transcends music, and his affect will probably be felt for years to come back.”
Lamar is certainly one of hip-hop’s most celebrated artists. He has gained 17 Grammys and earned a Pulitzer Prize for his 2017 album “Rattling,” turning into the primary non-classical, non-jazz musician to win the coveted honor.
He launched his fifth studio album in 2022 titled “Mr. Morale & the Huge Steppers” and his hit observe “Like That,” a collaboration with Future and Metro Boomin, spent three weeks at No. 1 on the Billboard Scorching 100. His tune “Not Like Us,” launched in April amid Lamar’s so-called feud with rapper Drake, claimed the No. 1 spot on the chart for 2 weeks.
Usher was final 12 months’s Tremendous Bowl halftime present headliner. His set, a 13-minute stroll down Millennial musical reminiscence lane, was the most-watched halftime efficiency of all time, in keeping with Billboard, drawing a median of 123.4 million viewers. Rihanna’s 2023 halftime present efficiency is the second-most watched set with 121 million viewers.
The Kansas Metropolis Chiefs beat the San Francisco 49ers throughout Tremendous Bowl LVIII in an exhilarating sport that grew to become the most-watched American tv broadcast in a technology, CBS mentioned on the time.
This story has been up to date with further data.