London
CNN
—
Ed Sheeran shocked followers at a grocery store outdoors of London on Tuesday, the place he dished out pizza and signed his autograph for followers – in hot sauce.
Sheeran introduced the occasion, which was being held to advertise his scorching sauce line, “Tingly Ted’s,” on his Instagram story.
Movies posted to social media present followers lined up in a car parking zone outdoors a Sainsbury’s grocery retailer in St. Albans, a commuter city north of London.
Some followers mentioned that they had no concept Sheeran can be there. “Solely popped into @Sainsburys for some milk!” wrote one on social media. “Random Tuesday at Sainsburys casually doing the meals store and solely stumble upon @teddysphotos,” wrote one other.
“We had been delighted that Ed Sheeran made a shock go to to our retailer in the present day to indicate off his Tingly Ted’s scorching sauces, it actually gave our prospects shivers!” Satwinder Hayre, the shop supervisor, instructed PA Media.
The stunt was meant to indicate that Sheeran’s sauce “can work on something,” based on a video posted by Tingly Ted’s on Instagram.
Sheeran signed his autograph for followers utilizing the sauce. Among the many gadgets signed had been a block of cheese, a melon, and a vinyl of his album “X.”
Based on PA Media, some gadgets quickly popped up on on-line public sale web sites, with one eBay vendor providing to protect a scorching sauce-signed kitchen roll in resin.
A “lifelong ketchup and scorching sauce obsessive,” based on the Tingly Ted’s web site, Sheeran has the Heinz tomato ketchup label tattooed on his arm. He created the recent sauce to appreciate his dream of constructing “the ketchup of scorching sauces,” it mentioned.
Tingly Ted’s is much from the primary celeb foray into the foods and drinks enterprise. Final 12 months, Kim Kardashian’s non-public fairness agency invested in truffle-infused sauces. Blake Lively has a line of non-alcoholic mixers, Tom Hanks sells ‘Hanx’ coffee, and Kylie Jenner launched canned vodka sodas earlier this 12 months.