CNN
—
Kendrick Lamar turned the visible of his Drake diss observe right into a household affair.
The prolific rapper dropped his “Not Like Us” music video on July 4 and it included some crucial individuals to him.
The music is a part of what has change into a very public feud between Lamar and Drake.
Not solely is there a scene that includes his fiancée Whitney Alford and their two younger youngsters, however Lamar can be seen surrounded by a crowd of his followers who might be heard rapping together with him on his hit.
Directed by the rapper together with Dave Free, it options cameos from a number of celebs related to the West Coast, which is beloved by Lamar, a Compton native. They embody NBA participant DeMar DeRozan, who can be from Compton, and Tommy the Clown, often called the inventor of the krumping model of dance related to the left coast.
Within the music video, Lamar presents a number of visible nods to Drake and his profession together with owls, which is the fowl Drake makes use of for his OVO label.
The video has been eagerly awaited particularly by those that have adopted the latest, quick and livid rap battle between Lamar and Drake.
Each rappers, who’re former collaborators, launched a number of diss tracks, with “Not Like Us” turning into probably the most profitable.
Early on within the video, Lamar is seen doing push ups. Many consider it’s a reference to Drake’s single “Push Ups,” which was a response to Lamar’s diss of him on the one, “Like That,” by Metro Boomin and Future.
Even together with his longtime love, Alford, and their youngsters seems to be a nod to Drake’s music, “Household Issues,” by which Drake implied that Alford had cheated on Lamar. In his music video, Lamar and his household dance joyously and seemingly unbothered.
“Not Like Us” debuted at No. 1 on the Hot 100 when it was launched in Could, in accordance with Billboard and has been declared the “music of the summer time” by many.
Final month, Lamar carried out the music 5 occasions at “The Pop Out: Ken & Buddies” present, a Juneteenth live performance that was livestreamed on Twitch by Amazon Music.