New York
CNN
—
Netflix has caught its largest sports activities deal but: the NFL.
The streaming service introduced Wednesday a three-year deal to broadcast the league’s Christmas Day video games, marking a serious milestone for Netflix, whose sports activities ambitions have largely centered on producing documentaries and creating live specials about golf and tennis.
This deal kicks off this yr with Netflix airing globally two NFL video games on Christmas. In 2025 and 2026, Netflix will stream “a minimum of one” vacation sport. Monetary phrases of the deal weren’t disclosed.
“There aren’t any stay annual occasions, sports activities or in any other case, that examine with the audiences NFL soccer attracts. We’re so excited that the NFL’s Christmas Day video games will likely be solely on Netflix,” stated Bela Bajaria, Netflix’s chief content material officer, in a launch.
This yr’s Christmas Day video games will likely be revealed Wednesday night time on the NFL Community and web site. Anchors and commentators for Netflix’s video games have been additionally not instantly revealed.
“The NFL on Christmas has change into a practice and to companion with Netflix, a service whose largest day of the yr is usually this vacation, is the right mixture to develop this occasion globally for NFL followers,” stated Hans Schroeder, NFL’s govt VP of media distribution, within the launch.
NFL video games are sometimes the highest-rated reveals on US TV each week through the season, and including Netflix to its roster may assist the league increase its viewers domestically and overseas. The NFL will play 5 worldwide video games in three nations this upcoming season, the league announced.
The deal means NFL can also be partners with all the major US broadcast networks and most main streaming platforms, together with a Thursday night time sport bundle with Amazon and Sunday Ticket on YouTube TV.