TikTok suspends TikTok Lite rewards program in the EU amid regulatory scrutiny

nexninja
3 Min Read


Washington
CNN
 — 

TikTok stated Wednesday it will droop a controversial program within the European Union that has prompted growing alarm amongst EU regulators.

This system at difficulty seems inside TikTok Lite, a much less data-intensive model of TikTok’s primary app, and which comprises a characteristic that rewards customers with money for partaking with TikTok content material and app options.

TikTok stated it was “voluntarily” suspending the rewards program after the European Fee announced Monday it might impose fines and a compulsory suspension over considerations that the characteristic might drive dependancy by encouraging customers to work together with the platform extra.

“TikTok all the time seeks to have interaction constructively with the EU Fee and different regulators,” TikTok stated in a post on X. “We’re subsequently voluntarily suspending the rewards features in TikTok Lite whereas we deal with the considerations that they’ve raised.”

The EU warnings to TikTok mirrored an train of recent oversight powers granted by the Digital Providers Act, the buying and selling bloc’s not too long ago enacted regulation governing on-line platforms. In opening a probe into TikTok Lite earlier this week, the European Fee stated that TikTok might be fined for failing to supply data it owes to the Fee concerning the app, together with a threat evaluation report and a separate report outlining steps the corporate has taken to reduce these dangers.

Failure at hand over the chance evaluation and threat mitigation report might lead to fines of as much as 1% of TikTok’s international annual income and “periodic penalties” of as much as 5% of TikTok’s common each day income, the Fee stated beforehand. TikTok additionally faces additional, extra fines of as much as 6% of its international annual income if the TikTok Lite characteristic is decided to be in violation of the DSA.

TikTok’s transfer to droop TikTok Lite’s reward options in Europe, in the meantime, comes because it faces its largest menace but to its United States operations. President Joe Biden on Wednesday signed a bill that would result in a nationwide TikTok ban, after Congress handed the invoice earlier this week as a part of a wide-ranging international assist package deal meant to help Israel and Ukraine. Beneath what’s now US regulation, TikTok is forced to find a new owner inside months or be banned from america solely.



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