New York
CNN
—
This yr’s musical performer on the System 1 United States Grand Prix in Austin, Texas, is so huge, Circuit of the Americas (COTA) is providing to purchase “early hen” tickets again from consumers and pay ticket holders an additional $50.
Much like a music competition, the Grand Prix has artists carry out earlier than the race. That’s often all fairly customary, however whoever is chosen is so high-profile that many followers consider COTA can flip an even bigger revenue by reselling tickets at greater costs than the preliminary $299 payment.
The id of the musical visitor, in the meantime, stays a thriller.
“Taylor (Swift) was right here a number of years in the past, and I’ll say that is the most important we’ve had since then,” COTA founding accomplice Bobby Epstein informed CNN on Friday.
Britney Spears, Bruno Mars and Billy Joel are simply a number of the stars who’ve carried out on the Grand Prix in Austin.
COTA will announce the leisure lineup on April 29, and early hen consumers have till Could 6 to promote again their ticket for $350.
However followers commenting on the official COTA page name the corporate scalpers for their very own occasion’s tickets. Others say they might resell their tickets by a 3rd occasion themselves for a a lot greater revenue than $50.
“I don’t suppose anybody’s going to need to promote their tickets (as soon as the lineup is introduced),” Epstein stated. After the backlash, Epstein informed CNN that he expects COTA to lift the value of the buyback.
“It simply illustrates that (early hen consumers) received a extremely good worth on their buy and hopefully, they’ll be there for us once more sooner or later,” Epstein stated.
The supply was for any common admission three-day weekend grounds go.
Epstein stated COTA offered greater than 10,000 early hen common admission floor passes. He advised the restricted variety of common admission tickets that will probably be launched after the announcement of the artist will nonetheless be priced beneath $400. Final yr’s common admission worth was round $475.
The Grand Prix runs from October 18-20.
Basic admission seating is among the many most simple choices for a race identified for its glitz and glamour. Non-public air-conditioned suites and membership seats run into the hundreds.
“It’s not about shopping for again your ticket and making a revenue on it in any respect,” Epstein stated. “It was about simply demonstrating the worth that we see in our tickets and that we admire that these consumers noticed.”