CNN
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Nicole Kidman is aware of that “indescribable feeling” of when the lights dim within the movie show all too effectively. That’s, in fact, as a result of she’s the star of AMC Theaters’ now-viral ad that performs earlier than the theater chain’s films.
It’s a task that Kidman takes very critically, telling Elle journal in an interview printed on Tuesday that she took on the venture out of her “want to maintain cinemas alive.”
“I’ve had the perfect experiences in cinema. I’d fake I used to be going to high school; I’d forge a notice, and I’d go and sit in a movie show,” she mentioned. “That’s a secure haven for me, so the thought of these not current – that’s simply not a part of the equation in my lifetime.”
Kidman instructed the publication she filmed the spot over one weekend whereas engaged on the film “Being the Ricardos” in Los Angeles, recruiting that movie’s director of images in addition to a screenwriter good friend to make it occur.
The advert marketing campaign debuted in 2021 as a method of encouraging individuals to return to seeing films on the theater after the pandemic, and ever since, it has develop into a cultural sensation with “Saturday Night time Dwell” spoofs, memes working rampant on social media and even the Michael Kors pinstripe swimsuit Kidman wore within the advert promoting at auction for $9,525. Moviegoers usually recite Kidman’s monologue aloud alongside along with her within the darkened theater, to the guffaws and laughter of different patrons.
One development Kidman is raring to get in on is that of the drag performers who, in line with Elle, have recreated the advert of their acts.
“My dream can be to be onstage doing it with a drag queen,” Kidman instructed the outlet. “I’ve received to have the ability to do this sooner or later.”
Maybe that’s an idea for “the following one,” which Kidman teased within the interview she’s brainstorming concepts for.
One factor is for positive, although: Kidman’s AMC advert will continue to maintain moviegoers coming to “this place for magic.”