CNN
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The Kansas Metropolis Chiefs weren’t the Super Bowl’s solely large winners.
At an occasion on par with Hollywood crimson carpets in relation to model publicity, style labels now compete for eyeballs throughout tunnel walks, superstar crowd photographs and the ever-popular halftime present. However it wasn’t Travis Kelce’s glowing Amiri go well with, Taylor Swift’s peek-a-boo Space denims and even the low-budget Yeezy business that Kanye West filmed at the back of a automotive that triumphed within the model stakes. It was Dolce & Gabbana.
The Italian style home was all over the place — on and off the stage at Nevada’s Allegiant Stadium — reminding the sport’s 100-million-plus viewers that it has secured its standing because the flashy label of selection among the many musicians and athletes of in the present day’s luxurious elite.
D&G has solely simply began dipping its toes into the Tremendous Bowl’s waters. Earlier than 2022 (when the label launched a capsule collection “devoted to soccer followers and impressed by the most important recreation of the 12 months”), its best-known Tremendous Bowl second was most likely co-founder Stefano Gabbana apologizing for reportedly body-shaming Woman Gaga on-line for baring her abdomen throughout the 2017 halftime present.
This 12 months was a special story, nonetheless. At a pre-game occasion on Sunday, Beyoncé appeared on the close by Wynn Las Vegas lodge in a plunging customized D&G mini costume embellished with Swarovski crystals, thigh-high leather-based boots and a voluminous blonde hairdo.
If the label’s technique was to be related to the night’s most searched-for names, it paid off: Simply hours later, Bey was trending on social media after teasing new music in a Verizon advert.
However the halftime present took D&G ubiquity to an entire different degree — and this was thanks, largely, to Usher.
The R&B celebrity started proceedings, seated, in lengthy wool D&G coat with fur collar — a fake fur one, the model identified in a press launch — embroidered with Swarovski crystals, pearls and nature-inspired detailing. Inside seconds he had discarded the white coat to disclose an intriguingly asymmetrical bomber jacket and matching pants.
He accomplished the look with a pair of leather-based gloves encrusted with but extra Swarovski crystals and pearls, although he had quickly eliminated one among them (in what many on-line commentators speculated was a tribute to the famously one-gloved Michael Jackson).
Consideration then turned to Alicia Keys for a shock efficiency of “If I Ain’t Bought You.” She, too, was dressed by D&G. Comprising an organza cape and catsuit lined in — you guessed it — Swarovski crystals, her beautiful crimson ensemble was one of many night’s greatest appears to be like.
However then it was again to Usher, who appeared at Keys’ piano in a crystal-embroidered customized D&G vest. Predictably, that got here off too, revealing a tank high by the model after which, lastly, no shirt in any respect.
Throughout a hovering guitar solo from H.E.R., Usher carried out a speedy costume change and returned for a roller-skated rendition of “OMG” sporting futuristic black-and-blue biker get-up. That was courtesy of the late Virgil Abloh’s label Off-White, not D&G, however the Italian style home’s PR offensive was full — and never solely as a result of it obtained to showcase its wares on one among leisure’s largest levels, however as a result of it had the R&B star singing its praises.
“Jermaine Dupri was truly the primary one that launched me to Dolce & Gabbana,” Usher informed Vogue journal in a behind-the-scenes video of his ultimate wardrobe becoming. “I actually do suppose material and the embellishment of clothes is one thing that they actually do distinctive, and I needed to have somewhat little bit of that.”