New York
CNN
—
Spotify introduced a brand new multiyear partnership take care of podcaster Joe Rogan. His hit podcast will not be unique to the audio app and as a substitute now be distributed to a range of platforms, the streamer introduced Friday.
“The Joe Rogan Expertise” had been Spotify’s final unique podcast, the corporate confirmed.
Spotify stated Rogan’s podcast will likely be obtainable on Apple, Amazon and YouTube, however it didn’t remark additional concerning the deal’s phrases.
Rogan first launched his podcast in 2009. Up to now three years, “The Joe Rogan Expertise” has persistently been the number-one podcast across the globe. The present has attracted its fair proportion of controversy, too, coming beneath hearth in the course of the pandemic for Rogan’s skepticism about Covid-19.
In 2020, Spotify introduced it signed “The Joe Rogan Experience” for a multi-year exclusive licensing deal. At the moment, the streaming big was aiming to grow to be the unique dwelling of the most important podcasts on the earth.
In 2019, it had redesigned the app to emphasise podcasts and had spent greater than $500 million {dollars} on podcast producing studios.
Spotify had fared effectively with Rogan’s reputation. The corporate stated that in Rogan’s exclusivity interval, general podcast consumption on the platform elevated by 232%.
“On account of this exponential progress we’ve seen, this has attracted a wide selection of advertisers that has fueled the 80% enhance in income in 2023 since 2021,” the corporate stated within the deal’s announcement Friday.
However the firm has confronted critical headwinds regardless of the podcast’s success, and its exclusivity technique has modified. In 2023, Spotify laid off 200 employees from its podcasting unit, and began paring back its exclusive deals.
CNN’s Jordan Valinsky contributed to this report.