New York
CNN
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Peacock scored a landing Saturday for its first NFL playoff sport completely proven on the NBCUniversal-owned streamer, registering document scores and web utilization for the matchup within the freezing chilly between the Kansas City Chiefs and Miami Dolphins.
The “Peacock Unique Wild Card” sport garnered 23 million complete viewers, in line with Nielsen. NBC mentioned in a launch that the sport units information for the “most-streamed stay occasion in US historical past” and was additionally chargeable for essentially the most web utilization ever within the US on a single date, consuming 30% of web visitors throughout the Saturday evening sport.
That quantity additionally contains viewership figures from the native NBC associates in Miami and Kansas Metropolis and on the NFL+ cellular app, the place the sport was additionally proven outdoors of Peacock.
Notably, the scores for the completely streamed sport was up 6% over final 12 months’s primetime AFC Wild Card Recreation that was proven on NBC’s broadcast community.
General, Saturday was an excellent day for Peacock, which lost $2.8 billion last year for its dad or mum firm Comcast however is rising in paid subscribers. The streamer had its ”largest single day ever in viewers utilization, engagement and time spent, with a document 16.3 million concurrent gadgets,” NBC mentioned, however it didn’t reveal what number of new subscribers had been added.
Final 12 months, Peacock obtained its first-ever price hike to $5.99 monthly. Along with the NFL, the platform additionally streams English Premier League soccer, some MLB video games, WWE and school soccer.
It helped that there weren’t any technical points from individuals flooding Peacock with sign-ups or heavy utilization or a sustained backlash regardless of some ire from fans and lawmakers.
“From NBC Sports activities and Peacock to the Comcast workforce, our total firm labored seamlessly to plan for this sport and executed flawlessly to ship a streaming expertise with the NFL on a scale that’s by no means been finished earlier than,” mentioned Brian Roberts, CEO of Comcast, in a launch. “It’s a really proud second.”
The monster scores shouldn’t come as a shock because the NFL has loved a gentle improve in viewership. A Sportico report, citing Nielsen scores, discovered that final 12 months the NFL made up 93 of the highest 100 broadcast applications. That’s in comparison with 82 in 2022 and 72 in 2020. Its income additionally grew to roughly $12 billion in 2022, up from $8 billion per 12 months in 2010, in line with some studies. NFL Commissioner Roger Goodell has mentioned he wants to see $25 billion in yearly league income by 2027.
Taylor Swift’s high-profile relationship with Kansas Metropolis Chiefs tight finish Travis Kelce is one aspect which may have drawn in some viewers who didn’t watch NFL video games prior to now. Within the October Chiefs-Jets thriller attended by Swift and a star-studded entourage, the broadcast had a surge of more than 2 million female viewers. It recorded a median of 27 million viewers general, which NBC mentioned on the time made it the most-watched Sunday present because the 2023 Tremendous Bowl.
CNN’s Ramishah Maruf contributed to this report.