Taylor Swift helps drive UK vinyl sales to highest level since 1990

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London
CNN
 — 

Gross sales of vinyl data in the UK have surged this yr to hit the best degree since 1990 — with just a little assist from Taylor Swift.

Vinyl gross sales have jumped 11.7% to date in 2023 to five.9 million models, based on preliminary figures launched Thursday by the British Phonographic Business, an affiliation of UK document corporations and labels.

That’s greater than 4 occasions the rise in gross sales in 2022 and marks the sixteenth consecutive yr of rising gross sales for the basic format, based on a BPI evaluation of knowledge from Official Charts, which tracks UK music gross sales and streams.

Final week alone, the commerce physique stated, shoppers purchased greater than 250,000 vinyl albums, making it the largest week of gross sales this century.

Swift’s “1989 (Taylor’s Model)” album — originally released in 2014 — offered essentially the most copies to date this yr, adopted by The Rolling Stones’ “Hackney Diamonds,” Lana Del Rey’s “Did You Know Know There’s A Tunnel Below Ocean Blvd” and Swift’s “Converse Now (Taylor’s Model).”

The surge in vinyl gross sales comes because the bodily music market — which incorporates vinyl data, CDs and cassette tapes — continues to develop, at the same time as streaming companies equivalent to Spotify and Apple Music retain their dominance of the general music market.

In the US, bodily music gross sales throughout the first half of 2023 hit the best degree since 2013, according to the Recording Business Affiliation of America.

Nonetheless, streaming companies accounted for 84% of the whole revenues from recorded music gross sales over that very same six-month interval, RIAA stated, with paid subscriptions the “strongest driver” of income development.

Within the UK, 80% of recorded music is listened to on streaming platforms, based on the BPI.

“Led by vinyl, the resurgence of bodily product underlines the resilience of the UK music market at a time when streaming consumption continues to hit document ranges,” Jo Twist, BPI’s chief government, stated in a press release.

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