CNN
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The Nuclear Menace Initiative (NTI) is leveraging the eye on Christopher Nolan’s Oscar-nominated movie “Oppenheimer” in an try to elevate the dialog about nuclear risk.
Within the run-up to Sunday night time’s Academy Awards, the group is launching a “Make Nukes Historical past” marketing campaign Wednesday in Los Angeles.
Using billboards, a significant artwork set up, an open letter from high artists printed within the Los Angeles Instances, social media movies and extra, the marketing campaign goals to boost public consciousness concerning the civilization-ending dangers posed by at the moment’s nuclear arsenals.
Actors together with “Oppenheimer” solid members Matthew Modine and Tony Goldwyn, in addition to Michael Douglas, Jane Fonda, Lily Tomlin, Viggo Mortensen, Emma Thompson, and Rosanna Arquette joined J. Robert Oppenheimer’s grandson and activist Charles Oppenheimer to signal a letter in partnership with NTI.
“We wish to increase our voices to remind people who whereas Oppenheimer is historical past, nuclear weapons are usually not,” the group writes of their letter. “To guard our households, our communities, and our world, we should demand that world leaders work to make nuclear weapons historical past—and construct a brighter future.”
The “For Your Consideration: Make Nukes Historical past” marketing campaign consists of billboards and avenue posters, proclaiming “Oppenheimer Began It, We Can Finish It” and “13 Oppenheimer Nominations; 13,000 Nuclear Weapons.”
“Robert Oppenheimer warned in opposition to growing much more highly effective weapons and predicted that harmful arms races would comply with. He was proper,” stated NTI Co-Chair and CEO and former Secretary of Power Ernest J. Moniz. “We face enormous geopolitical challenges—however political will is required to carry us again from the brink. And political will is created when folks demand it.”
“Oppenheimer” has had a successful awards season and is broadly seen because the Oscars frontrunner for greatest image. The movie tells the story of J. Robert Oppenheimer, who together with a staff of scientists, developed and designed the atomic bomb.
To learn the complete checklist of signatories, go to www.makenukeshistory.org/open-letter.