New York
CNN
—
“Kim Kardashian: Hollywood,” the as soon as wildly in style cellular sport that helped catapult her to stardom and wealth, is shutting down after practically a decade.
The sport let gamers mirror Kardashian’s life by creating an avatar that works to attain digital A-list standing by climbing the social ladder. Free to obtain, the true income got here from in-app purchases, corresponding to shopping for digital garments and equipment for the avatar, which helped it generate $700,000 a day shortly after its June 2014 launch.
“I’m so grateful from the underside of my coronary heart to everybody who has cherished and performed ‘Kim Kardashian: Hollywood’ prior to now 10 years,” Kardashian stated in a press release. “This journey has meant a lot to me however I’ve realized that it’s time to focus that power into different passions.”
The sport was an enormous success for its developer, Glu Cellular, which beforehand stated it was downloaded at the least 145 million instances and generated $160 million in income within the first two years of enterprise.
Glu rode that success and created different cellular video games based off other celebrities, like Britney Spears and movie star chef Gordon Ramsay. The corporate was finally purchased by Electronics Arts in 2021 for $2 billion.
Kardashian thanked Glu and the “many individuals behind the scenes who’ve labored diligently on making it a hit” in her assertion. “I shall be without end impressed by this group that we constructed collectively.”
It’s not like Kardashian wants the sport anymore, anyway. Previously decade, she’s turn into a enterprise mogul. Arguably her most profitable enterprise has been creating underwear and attire model Skims, which not too long ago expanded into selling clothes for men. It’s seen as a potential prelude to an preliminary public providing for the corporate.
She additionally has a non-public fairness agency she cofounded final yr known as SKYY Partners. Its first funding was in Truff, a classy condiment firm that makes truffle-infused sauces.