New York
CNN
—
A profession in music isn’t in Ben Affleck’s future, however not less than his go-to drink at his favourite espresso chain — Dunkin’ — is getting simpler to order.
Starting Monday, Dunkin’ is launching the “DunKings Menu,” a limited-time number of meals and drinks named after Affleck’s failed attempt to impress wife Jennifer Lopez along with his personal musical abilities (or lack thereof) in a Tremendous Bowl advert on Sunday.
Restricted-time choices at quick-serve restaurant chains will help briefly increase revenue and gross sales by persuading clients to attempt the model’s new objects – and maybe discover some new loyal clients alongside the way in which.
Final yr’s Tremendous Bowl advert for Dunkin’, which additionally starred Affleck, helped promote extra donuts the next day “than another day of their historical past,” an individual near the marketing campaign informed CNN final week. Affleck was paid near $10 million {dollars} for final yr’s Dunkin’ business, in line with three sources with information of the partnership.
Dunkin’, a privately held model, doesn’t publicly disclose numbers, however different quick meals chains have discovered success with celebrity-backed menus. McDonald’s catapulted gross sales with a Travis Scott menu in 2020, with rivals copying the idea soon after.
The “DunKings Menu” contains Affleck’s favourite iced espresso, a drink that features cream, a candy chilly foam topping and a dusting of cinnamon sugar.
Additionally included is the “DunKings Munchkin skewer,” which incorporates three assorted donut holes on a skewer that, “just like the olive in a martini, presents a playful chew to each sip,” Dunkin’ stated in a press launch.
The current Dunkin’ advert additionally starred Affleck’s buddy Matt Damon and former New England Patriots quarterback Tom Brady, who’re additionally deeply related to Boston the place Dunkin’ received its begin. The trio carried out for Lopez, rapper Jack Harlow and Fats Joe — a lot to their horror — and received rejected from the recording studio.
The DunKings can “discover solace of their setback with the anticipation of lastly incomes a spot on the Dunkin’ menu,” the chain stated within the launch. “This ambition results in the creation of a drink and donut duo as whimsical as their distinctive tracksuits – a mixture that captures the model’s vibrant power.”
Affleck first appeared in a Dunkin’ advert throughout final yr’s Tremendous Bowl. The brand new spot marked the “newest installment within the ‘Dunkin’ Cinematic Universe,’” which started with a teaser for his new boy band through the Grammys two weeks in the past.
A number of different limited-time menu objects are additionally dropping on Monday, solely by the Dunkin’ app, together with a brand new egg sandwich on an everything-seasoned bagel, an iced espresso with hazelnut and entire milk and a brand new raspberry-flavored iced tea.
The Dunkin-themed monitor fits seen within the advert are additionally happening sale Monday at midday ET on a special website.
CNN’s Elizabeth Wagmeister contributed to this report.