Biden calls on snack companies to stop shrinkflation ahead of Super Bowl

nexninja
4 Min Read


New York
CNN
 — 

Joe Biden doesn’t need company greed to eat into your Tremendous Bowl snack unfold.

In a video posted Sunday to X, previously generally known as Twitter, the president referred to as on corporations to place a cease to “shrinkflation.”

“When shopping for snacks for the sport, you might need observed one factor: Sports activities drink bottles are smaller, a bag of chips has fewer chips, however they’re nonetheless charging you simply as a lot,” he stated.

Shrinkflation is a widespread follow the place companies provide much less product with out lowering the value accordingly. It’s a typical cost-saving tactic in periods of inflationary strain. Whereas inflation has slowed all the way down to a three-year low, prices are still punishingly high for many Americans, who’ve discovered themselves getting constantly much less for his or her buck when purchasing for necessities like groceries.

“There isn’t any denying that shrinkflation is actual and that it’s having a measurable influence on household budgets,” concluded a December report printed by Democratic Sen. Bob Casey of Pennsylvania.

The report discovered widespread family and grocery objects noticeably decreased in dimension between January 2019 and October 2023, whereas unit costs rose greater than 20%. For instance, a pack of Double-Stuffed Oreos now weigh 6% much less, Gatorade bottles maintain 12% much less liquid, and a Walmart’s Nice Worth Extremely Sturdy paper towel roll has 28% fewer sheets, in line with the report.

“The American public is uninterested in being performed for suckers,” stated Biden within the video. He referred to as on corporations “to place a cease to this,” however didn’t point out any actionable steps his administration could be taking.

Biden additionally didn’t deal with the businesses by title, though the video panned over snacks like Doritos, Wheat Thins and Gatorade, which had been talked about in Casey’s report.

With the 2024 elections lower than 9 months away, the financial system is a high difficulty for voters, and their opinions on it are closely influenced by occasion affiliation.

A CNN poll carried out by SSRS final month discovered simply 26% of Individuals say they really feel the economy is starting to recover from the issues it confronted prior to now few years, up 9 factors from December 2022.

The uptick is principally pushed by Democrats and independents, notably these older than 45. Simply 6% of Republicans say they see the beginnings of financial restoration starting.

Most Individuals who stated the financial system continues to be in a downturn cited inflation and the price of dwelling typically (50%) or the value of particular objects like meals (9%) or housing (7%), with many pointing to their very own monetary conditions. One other 13% who really feel the financial system continues to be in decline cite Biden or Democratic insurance policies.

CNN’s Ariel Edwards-Levy contributed to this report.



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