New York
CNN
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Amazon has landed the rights to solely stream one Nationwide Soccer League playoff sport subsequent season on its Prime Video platform, a supply aware of the matter advised CNN.
The deal comes lower than a month after NBCUniversal’s Peacock became the first-ever platform to solely livestream an NFL playoff sport. The January 13 matchup, a Wild Card sport between the Kansas Metropolis Chiefs and the Miami Dolphins, made historical past as essentially the most streamed occasion in US historical past. The sport was streamed by greater than 20 million viewers and boosted viewers visitors on Peacock, “driving the Web to its largest U.S. utilization ever on a single day,” mentioned NBCUniversal on the time.
Compared, the Wild Card sport between the Cleveland Browns and Houston Texans on January 13 averaged 29.2 million viewers throughout NBC, Peacock, NBC Sports activities Digital, NFL Digital and Telemundo, and ranked because the most watched Saturday NFL Wild Card sport on NBC since 2014, based on a information launch from NBC Sports activities.
The supply mentioned Peacock didn’t lose the rights to solely stream a playoff sport. Reasonably, Amazon earned the deal by hitting sure efficiency benchmarks within the firm’s 2021 streaming cope with the NFL, which gave the platform the only proper to stream “Thursday Night time Soccer” beginning final season.
Earlier this month, Amazon reported a 24% year-over-year improve in complete viewership of “Thursday Night time Soccer” this season, citing Nielsen.
“The November 30 Seahawks-Cowboys sport attracted 15.3 million viewers, changing into Prime Video’s most watched TNF sport ever,” the corporate wrote in a information launch asserting its fourth-quarter monetary outcomes.
The NFL declined to remark and Amazon has not responded to CNN’s request for remark.
The transfer by Amazon comes after Tuesday’s announcement from Disney’s ESPN, Fox Corp. and Warner Bros Discovery that the media giants would collectively launch a sports activities streaming platform. Warner Bros Discovery is the dad or mum firm of CNN.